On the occasion of Milan Fashion Week, Giada Benincasa—famous for her unmistakable slogan “Ciao Amore”—signed a sweet collaboration with Cioccolati Italiani.
Throughout the week, the window of the ice cream shop overlooking Milan's Duomo was decorated with the message “Ciao Amore, You Are My Gioia,” while personalized cones, cups, wafers, and stickers paid homage to the brand's romantic and ironic language.
The absolute protagonist: the limited edition “Ciao Amore” ice cream, created especially for the occasion
To complete the experience, the Cioccolati Italiani staff donned branded T-shirts and hats, transforming the store into a meeting point of fashion, taste, and love.