The story of Giada is that of a woman who has been able to transform her family heritage and passion for fashion into an authentic entrepreneurial project. Growing up between Milan and the world, Giada began her journey in the historic family business, moving from the sales department to the style office, where she worked closely with her grandfather. From there, the evolution was natural: first a small cashmere knitwear brand, then – in November 2015 – the debut of the brand Giada Benincasa.
Her style? A mix of glamour, color, and creativity, inspired by the numerous travels that have marked her life. The childhood spent in South America left her with a love for bright colors, for cultures rich in stories and traditions. Today, when she is not in Milan – the city where she was born and lives – Giada finds refuge in the atmospheres of her home in Forte dei Marmi or in the relaxation of the countryside by the Lake Como, places that fuel her inspiration.
The distinctive feature of the brand is the perfect balance between precious yarns, materials of sartorial inspiration, and a design that celebrates the contemporary woman. Versatile, enveloping pieces, always elegant and never trivial: designed for women who seek not only beauty in their wardrobe but also identity, originality, and freedom of expression.
Not by chance, the claim of the brand is a small manifesto of love: "Ciao Amore", the beginning of a love letter that is entirely Italian, simple and sincere, just like the way Giada tells her vision of fashion.