Giada Benincasa is a luxury prêt-à-porter and knitwear line born from the passion and experience of its namesake founder and designer, guided by a stylistic vision rich in glamour, color, and creativity, and deeply rooted in the quality and refinement of Made in Italy.
After attending the German School in Milan, Giada started working at her maternal family's clothing company, initially handling the sales department and then joining the style office as part of the creative team alongside her grandfather.
Having acquired the necessary experience, she decides to first create a small brand of knitwear and accessories in precious cashmere and then, in November 2015, launches the brand Giada Benincasa. Curiosity is one of the main characteristics of her sociable and sunny personality; she is constantly seeking new places to see and explore, learning about everyone's traditions, and taking all possible inspirations from the people she meets. Thanks to her father's work, she traveled a lot since she was a child. Her most beautiful memory is when she lived for a while in South America and she thinks that experience gave her many influences, like colors.
It is also very connected to Italy and when she is not working in Milan, where she was born and lives, she goes to the family house in Forte Dei Marmi or to her country house on Lake Como. The love for fine yarns and materials inspired by tailoring meets the passion for soft and versatile shapes, to create a range of exclusive garments that blend timeless elegance with a contemporary touch, dedicated to women who love fashion but above all seek elegance, versatility, and originality in their wardrobe.
The brand's claim is "Hello Love", that is the beginning of an all-Italian love letter.
Because life is all about a love letter
Hello love... Keep going